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Doing Business in the Time of COVID: Video More Important than Ever

The COVID epidemic has virtually upended all aspects of the way we live and work. Social distancing has become the norm and with that, we’ve seen a huge jump to digital.

Many businesses now work remotely, necessitating the need for Zoom meetings and other online platforms to keep employees connected with each other — and to their customers. Studies show that over 80 percent of Americans have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82 percent of all content creation will be video. By the end of 2020, the average person will watch 100 minutes of video content per day.

Because digital has become a necessary substitute to in-person interactions, video gives you a huge opportunity to use it as an effective way of engaging customers with powerful audio/visual messaging. The key is to create videos that resonate.

Some things to consider:

  • Establish a goal: What is the main point of your video message? Does it have a call to action?

  • Make sure your video offers value: Does your messaging stand out in a compelling way? Is it better than what the competitors are producing?

  • Easy access: Is your video content mobile friendly? More people than ever rely on their phones for content. Consider the ease of streaming and download time of your video. Consider which platform to use to upload it so you can make it easy for customers to access.

Blueye Productions offers creative audio-visual solutions for broadcast and web, including videography, editing, live-streams, sound and more for commercials and promos, music videos, corporate training and film. For more information on how to present your business in its best light, give us a call today.

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